I Know It
Product by TPW Websites
The Bottom Line
Partially. Because The Learning Standard has not yet evaluated I Know It, definitive claims about its efficacy are pending. Based on its design, it employs gamification and mastery-based progression to support math retrieval practice. It functions best as an engaging supplement for fluency building alongside direct classroom instruction.
Pros
- Employs gamified mechanics to increase student motivation and time-on-task during repetitive math drills.
- Uses mastery-based progression to ensure foundational math skills are secured before a student can advance.
- Provides immediate corrective feedback on problem-based tasks, allowing students to correct misconceptions quickly.
Cons
- Relies heavily on extrinsic animated rewards which can diminish intrinsic motivation for mathematics over time.
- Functions primarily as a practice tool rather than a primary instructional platform for introducing new concepts.
- Lacks formal evaluation data from independent learning science authorities to confirm long-term knowledge retention.
What Do We Know About I Know It?
I Know It serves as a supplementary math practice tool rather than a standalone teacher, making it effective for reinforcing skills your child has already learned. Because the platform relies heavily on gamified drills and problem-based activities, it leverages retrieval practice to build math fluency from kindergarten through sixth grade. Your child will work through standard-aligned questions, earning animated rewards that increase time-on-task. However, because The Learning Standard has not yet formally evaluated this program, we cannot definitively certify its instructional efficacy. What parents must understand is that this tool is built for classrooms. If you purchase or use this at home, you will need to provide the primary instruction. The mastery-based progression ensures your child answers a set number of questions correctly before moving on, which prevents them from advancing with gaps in their foundational knowledge. While the immediate feedback helps correct minor errors in real-time, the program does not offer the deep, step-by-step worked examples required to teach a completely new math concept. Use this platform to help your child automate their math facts and solidify classroom lessons, not to replace traditional instruction.
How Does I Know It Work?
I Know It uses competency-based learning combined with gamification to guide students through elementary math practice. The platform organizes content by grade level (TK through 6th grade) and specific math domains. Students select or are assigned specific problem sets corresponding to their current classroom curriculum. As students answer questions, the system provides immediate feedback, allowing them to see whether their response is correct or incorrect right away. This rapid feedback loop is a core component of effective retrieval practice, helping to correct misconceptions before they encode into long-term memory. To keep students engaged, the platform employs gamified elements like animated characters and visual progress bars. The mastery-based mechanics require students to demonstrate a certain level of accuracy before the system considers the skill mastered. This prevents students from rushing through assignments without genuinely grasping the underlying mathematical operations. Teachers or parents can monitor this progression through backend dashboards to identify areas where a student might need direct intervention.
Strengths and tradeoffs of I Know It
The biggest strength of I Know It is its ability to generate high volumes of targeted retrieval practice through engaging formats, while its biggest weakness is the lack of robust instructional scaffolding for new concepts. Strengths in Retrieval and Motivation: The platform excels at basic skill reinforcement. By using gamification—specifically animated feedback and visual progress indicators—the app increases student motivation to complete repetitive math drills. This high volume of practice supports retrieval practice, a well-documented cognitive science principle that strengthens memory recall. Furthermore, the mastery-based progression ensures that a student cannot simply click through a lesson; they must demonstrate actual competency before advancing, which helps prevent compounding gaps in foundational math skills. Weaknesses in Initial Instruction: Conversely, the platform functions almost entirely as an assessment and practice tool. It lacks the deep, explicit instruction and worked examples necessary to introduce a student to a novel mathematical concept. If a student repeatedly fails a problem set, the immediate feedback informs them they are wrong, but the system relies on an external teacher or parent to provide the actual pedagogical intervention.
Who Might Benefit From I Know It?
I Know It is best for elementary students who need structured, gamified math drill practice alongside direct classroom instruction. The platform covers transitional kindergarten through sixth grade, making it highly suitable for early childhood and primary educators looking to reinforce standard-aligned math concepts. It is an ideal fit for classrooms utilizing a station-rotation model, where students can independently practice previously taught skills while the teacher works with small groups. Because it requires a baseline understanding of the math concepts to be effective, it is not recommended for self-directed homeschooling without heavy parental instruction.
Data Transparency
Does Not Meet Data Transparency Standard
I Know It does not meet our data transparency standard.
18 of 35 checks passed
Evaluated April 2026
View privacy policy →View all 35 checks
Parent Access8/8
Does the policy mention parents specifically?
“A Family Account is an account for a parent or guardian to administer for their child or children.”
Can parents view their child's data?
“Right to Know/Access: The right to request that we disclose to you the Personal Information”
Can parents modify their child's data?
“Right to Request Correction/Ratification: The right to request that we correct inaccurate Personal”
Can parents delete their child's account?
“Right to Request Deletion/Erasure: The right to request that we delete your Personal Information”
Is there a dedicated Children's Privacy section?
“X. CHILDREN IKI uses reasonable efforts not to collect, use or disclose the Personal Information”
Does it reference COPPA compliance?
“collection, use, and disclosure of Student Data is governed by... the Children's Online Privacy Protection Act ("COPPA")”
Does it reference FERPA compliance?
“as that term is defined by the Family Educational Rights and Privacy Act (20 U.S.C. § 1232g)”
Is parental consent required for child accounts?
“In the event we wish to collect Information from a child, we will first seek a parent or guardian's consent.”
Data Portability2/5
Can users access their personal data?
“Right to Know/Access: The right to request that we disclose to you the Personal Information we have collected”
Can users download/export their data?
“Right to Data Portability: The right to receive the Personal Information collected in a format”
Is there a self-service data access tool?
“Requests must be made via email (helpdesk@iknowit.com) or other contact methods, no self-service tool is mentioned.”
Is a specific data format mentioned for export?
“Policy states 'in a format easily understandable and in a usable format' but names no specific file type.”
Is there an API for data access?
“No mention of an API for data access.”
Data Minimization1/6
Is data collection itemized?
“Identifiers First and last name, email address... Government Issued Documents... Financial Information”
Can the app be used without a real name?
“Not explicitly addressed; policy lists 'First and last name' under collected identifiers.”
Can the app be used without an email?
“Not explicitly addressed; 'email address' is listed as a collected identifier.”
Does it state collection is limited to what is necessary?
“Policy does not explicitly state that data collection is limited to what is necessary.”
Is IP address anonymized or truncated?
“Mentions logging IP addresses ('When you use the Internet, your IP Address... is automatically logged') but not anonymizing them.”
Is location tracking explicitly excluded?
“Policy explicitly states it may collect 'precise GPS location' with consent.”
Third-Party Protection4/7
Does it explicitly state no selling of data?
“We do not sell Student Data or Personal Information or use or disclose it for any marketing or commercial purpose”
Are third-party providers named?
“Analytics are tools we use, such as Google Analytics... from Google, Facebook, and other ad networks.”
Are providers contractually restricted?
“The policy does not explicitly state that third-party providers are contractually restricted.”
No-targeted-advertising commitment?
“Policy actually allows targeted ads: 'Targeting cookies may be used for delivering themed advertising'”
Is AI/ML data sharing addressed?
“No mention of AI or machine learning data sharing.”
Child-specific sharing restriction?
“We do not sell Student Data or Personal Information or use or disclose it for any marketing or commercial purpose”
Cookies/tracking limited or opt-out?
“Right to Opt Out/Withdraw Consent: The right to opt out of the sale or sharing of Personal Information... for targeted advertising.”
Deletion & Retention1/5
Can users delete their account?
“Right to Request Deletion/Erasure: The right to request that we delete your Personal Information”
Self-service deletion mechanism?
“Deletion requests must be submitted to 'helpdesk@iknowit.com'; no self-service mechanism mentioned.”
Specific data retention timeline?
“'DATA RETENTION AND DISPOSAL' is in the table of contents, but no specific timeline is provided in the text.”
Auto-deletion of inactive accounts?
“No mention of auto-deleting inactive accounts.”
Post-deletion handling described?
“Post-deletion handling procedures are not explicitly described in the provided text.”
Advertising2/4
Advertising model explicitly disclosed?
“Targeting cookies may be used for delivering themed advertising and marketing of relevant products”
Free from third-party advertisements?
“Mentions retargeting pixels from 'Google, Facebook, and other ad networks.'”
Children excluded from ad targeting?
“We do not sell Student Data or Personal Information or use or disclose it for any marketing or commercial purpose”
Ad-free option available?
“No ad-free option is mentioned in the policy.”
What This Means
The policy review did not meet our data transparency standard. The checks above show the documented findings and unknowns. A missing statement does not establish how the app handles data in practice.
About this evaluation: Based on automated analysis of I Know It's privacy policy using the Common Sense Privacy Program framework. Results describe the policy disclosures we assessed; unknown checks are excluded from scores. Privacy policies can change. This review reflects the version we analyzed and does not determine legal compliance.
Sources and review method
TLS combines product information and editorial analysis to explain how I Know It works, its tradeoffs, and the questions to ask before choosing it. Product features, an instructional rationale and evidence of learning outcomes are different kinds of information.
Formal Learning Standard assessment: not yet completed. Data Transparency findings are reported separately and do not establish learning effectiveness. Read our methodology.
Frequently Asked Questions About I Know It
Is I Know It free?
No, I Know It is a paid subscription service. A Teacher plan costs $150 annually and includes access for up to 25 students, with additional students costing $7.50 each. Schools and districts can also purchase site licenses starting at $7.50 per student, with volume discounts available.
Is I Know It good for elementary students?
Yes, it is specifically designed for students in transitional kindergarten through sixth grade. The interface relies heavily on visual cues, animated characters, and gamification, which are developmentally appropriate and highly engaging for early childhood and elementary learners building foundational math fluency.
What does I Know It teach?
I Know It teaches comprehensive elementary mathematics. The platform covers standard-aligned topics ranging from basic counting, addition, and subtraction in the early grades to more advanced concepts like fractions, decimals, basic geometry, and early algebra for fifth and sixth graders.
Is I Know It safe for kids?
Yes, I Know It is a closed educational platform designed for school and home use. There are no social features, external links, or advertisements within the student interface, minimizing digital distractions and ensuring student data privacy during their math practice.
Has The Learning Standard evaluated I Know It?
No, I Know It is currently pending evaluation. The Learning Standard has not yet run this platform through our formal evaluation rubric to confirm its efficacy. You can read more about how we rate educational tools by visiting our /methodology page.
How does I Know It compare to IXL?
I Know It provides a more gamified, visually animated experience tailored specifically for younger elementary students, whereas IXL offers a more austere, comprehensive practice environment spanning Pre-K through 12th grade. Both rely on mastery-based progression and retrieval practice, but I Know It focuses exclusively on elementary math.
Is I Know It COPPA compliant?
The reviewed privacy policy references COPPA. A policy reference alone does not establish COPPA compliance. Policy review note: collection, use, and disclosure of Student Data is governed by... the Children's Online Privacy Protection Act ("COPPA")
Is I Know It FERPA compliant?
The reviewed privacy policy references FERPA. A policy reference alone does not establish FERPA compliance. Policy review note: as that term is defined by the Family Educational Rights and Privacy Act (20 U.S.C. § 1232g)
Does I Know It have a children's privacy policy?
The reviewed policy includes a dedicated children's privacy section. Policy review note: X. CHILDREN IKI uses reasonable efforts not to collect, use or disclose the Personal Information
Does I Know It sell student data?
The reviewed policy states that the app does not sell data. This is a policy statement; actual data practices were not verified. Policy review note: We do not sell Student Data or Personal Information or use or disclose it for any marketing or commercial purpose
Can you delete your data from I Know It?
The reviewed privacy policy describes account deletion. We have not tested the deletion process. Policy review note: Right to Request Deletion/Erasure: The right to request that we delete your Personal Information
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- Pricing
- A Teacher plan is $150 for the year, where they can add 25 students to their roster. Each additional student is $7.50. A school or district can sign up for a site license that charges $7.50 per student for the first 200, with a decrease in price as more students are added.
- Platforms
- Web Browser, iOS (Apple mobile), iPadOS (Apple tablet), Android (Google mobile), Windows (Microsoft), macOS (Apple), Chrome OS (Google)
- Grade Levels
- Transitional Kindergarten, Kindergarten, 1st Grade, 2nd Grade, 3rd Grade, 4th Grade, 5th Grade, 6th Grade
- Website
- Visit site