
Criterion®
by ETS
This app has not yet been evaluated against our instructional invariants. The analysis below is based on independent research.
The Bottom Line
Partially. While Criterion provides immediate automated feedback on lower-level writing mechanics, it cannot replace human evaluation for complex argumentation or voice. Learning science shows prompt feedback improves spelling and grammar correction, but automated scoring algorithms often struggle to evaluate deep semantic meaning and true structural coherence.
Pros
- Delivers immediate corrective feedback on spelling and grammar, which learning science shows is critical for procedural skill acquisition.
- Reduces cognitive load for educators by automating routine mechanical corrections, allowing them to focus on higher-order critique.
- Provides structured planning templates that help students organize their thoughts before drafting.
- Allows multiple revision cycles, reinforcing the iterative nature of the writing process.
Cons
- Relies on automated scoring algorithms that cannot accurately evaluate nuanced argumentation, tone, or creative voice.
- Risks incentivizing students to write formulaic essays designed to satisfy the algorithm rather than authentic audiences.
- Offers limited feedback on deep semantic meaning or logical fallacies within the text.
Does Criterion® Actually Teach?
Criterion is effective for drilling basic writing mechanics and grammar, but it cannot teach your child how to construct a deeply reasoned, persuasive argument. Because it relies on automated essay scoring, the platform excels at catching surface-level errors like misplaced commas, spelling mistakes, and repetitive sentence structures. This immediate diagnostic feedback is highly beneficial; learning science demonstrates that prompt correction helps solidify basic procedural skills before errors become ingrained. However, parents and educators must understand the limitations of artificial intelligence in writing instruction. The system evaluates organization and development based on predictable structural markers rather than actual comprehension of the essay's meaning. As a result, your child might receive a high score for a structurally sound but logically flawed essay. You should use Criterion as a drafting assistant rather than a primary writing teacher. It acts as a strict proofreader, cleaning up the mechanics so that when a human teacher reviews the work, they can focus entirely on the quality of the ideas, the strength of the evidence, and the authenticity of the student's voice. The Learning Standard has not yet formally evaluated Criterion, but its underlying technology aligns best with a blended learning approach where human oversight remains central.
How Does Criterion® Help Students Learn?
Criterion utilizes a mastery-based revision model supported by automated diagnostic feedback. When your child logs into the system, they typically begin by using digital graphic organizers and outlining tools to structure their essay. After submitting a draft, the ETS scoring engine immediately analyzes the text. The platform highlights specific errors categorized into grammar, usage, mechanics, spelling, and organization. Students click on highlighted text to receive an explanation of the error and a prompt to correct it. This creates a tight feedback loop. Instead of waiting days or weeks for a teacher to grade a paper, the student immediately applies corrections, effectively engaging in retrieval practice for grammar rules. Educators monitor this process via a dashboard that tracks the types of errors students make across multiple drafts. The workflow requires students to repeatedly revise and resubmit their work until the mechanical errors are resolved, ensuring they master foundational writing conventions before finalizing the assignment for human review.
Where Does Criterion® Excel and Fall Short?
Criterion's biggest strength is its capacity for immediate corrective feedback on foundational mechanics, while its biggest weakness is its inability to evaluate authentic meaning and logical nuance. Strengths in skill acquisition: Learning science dictates that immediate feedback is highly effective for correcting factual and procedural errors. By instantly flagging spelling and grammar mistakes, Criterion prevents students from reinforcing bad habits. It effectively forces students to apply corrections in real-time, reducing the cognitive load on human teachers who can then focus their energy on evaluating higher-order thinking skills. Furthermore, the platform encourages an iterative writing process, shifting the focus from a single final draft to continuous revision. Weaknesses in deep learning: Automated scoring systems rely on proxy metrics for good writing, such as transition words and paragraph length. They cannot comprehend meaning. Consequently, students often learn to game the algorithm by writing formulaic, predictable essays that lack voice or genuine insight. The system cannot reliably flag logical fallacies, poor evidence selection, or weak argumentation if the surface-level structure appears correct. Therefore, the tool is only pedagogically sound when paired with rigorous human instruction and review.
Is Criterion® Right for Your Child?
Criterion is best for middle school, high school, and early college students who struggle with writing mechanics and need an automated proofreading step before submitting work to instructors. It serves as an excellent institutional tool for schools looking to standardize the drafting process and alleviate the grading burden on humanities teachers. Because it requires basic typing and formatting skills, it is less suitable for early elementary students. It is highly recommended for blended learning environments where educators use the platform's data to target their classroom instruction on specific, recurring grammar and structural errors.
Frequently Asked Questions About Criterion®
Is Criterion free?
No, Criterion is not free. It is a paid service primarily licensed by schools, districts, and higher education institutions through ETS or authorized distributors. Pricing operates on either a subscription or submission-based model, depending on the scale of deployment. Individual licensing options exist, but parents typically access the platform through their child's school rather than purchasing it directly for home use.
Is Criterion good for elementary students?
No, Criterion is generally not recommended for early elementary students. The platform requires a foundational ability to type, structure paragraphs, and navigate digital interfaces independently. It is highly effective for middle school, high school, and college students who are producing multi-paragraph essays and need targeted, immediate feedback on complex grammar, usage, and organizational structures.
What does Criterion teach?
Criterion teaches the foundational mechanics of writing, specifically grammar, spelling, usage, and basic structural organization. It trains students to recognize and correct surface-level errors through immediate diagnostic feedback. While it claims to support higher-level writing, it functions primarily as a rigorous digital proofreader that forces students into an iterative revision process. This ensures essays are mechanically sound before human evaluation, freeing up teachers to teach actual content.
Is Criterion safe for kids?
Yes, Criterion is safe for kids when used as directed by a school district. As a product of ETS, a major educational assessment organization, the platform complies with standard student data privacy regulations like FERPA. It operates in a closed, instructor-led environment, meaning there are no social networking features, external advertisements, or open internet browsing risks within the application.
Criterion vs Grammarly: Which is better for student writers?
Criterion is better for structured, teacher-led essay drafting, while Grammarly is better for on-the-go, real-time writing assistance across the web. Criterion forces students to stay within a specific essay-writing interface and relies on teachers to set assignments and review data. Grammarly integrates into browsers and word processors, providing immediate line-edits anywhere. Both rely on automated feedback, but Criterion is built specifically for institutional academic assessment.
How does The Learning Standard rate Criterion?
Criterion is currently pending evaluation by The Learning Standard. Our team of experts has not yet conducted a full pedagogical review of the platform's effectiveness. Once officially assessed, it will be comprehensively scored against our strict rubrics for cognitive science alignment, user engagement, and proven efficacy. You can learn more about how we assess educational technology by reviewing our [methodology](/methodology).
Data Transparency
10 of 35 checks passed
Evaluated April 2026
View privacy policy →View all 35 checks
Parent Access4/8
Does the policy mention parents specifically?
“Parents and schools may create accounts for children”
Can parents view their child's data?
“The policy does not mention parents viewing their child's data.”
Can parents modify their child's data?
“The policy does not mention parents modifying their child's data.”
Can parents delete their child's account?
“contact us to have the account deactivated by sending us an email at etsinfo@ets.org”
Is there a dedicated Children's Privacy section?
“Children ETS is committed to handling children’s data appropriately”
Does it reference COPPA compliance?
“The policy references applicable laws but does not explicitly name COPPA.”
Does it reference FERPA compliance?
“The policy does not mention FERPA.”
Is parental consent required for child accounts?
“The parent or school (acting for the parent) must consent to our processing of the child’s data”
Data Portability0/5
Can users access their personal data?
“The policy mentions records related to the exercise of privacy rights but does not explicitly address access.”
Can users download/export their data?
“Data export or downloading is not explicitly addressed.”
Is there a self-service data access tool?
“No self-service tool for data access is mentioned.”
Is a specific data format mentioned for export?
“No specific data format for export is mentioned.”
Is there an API for data access?
“API access for data is not mentioned.”
Data Minimization1/6
Is data collection itemized?
“The chart below describes the categories of personal information we collect, the sources...”
Can the app be used without a real name?
“The policy does not explicitly state the app can be used without a real name.”
Can the app be used without an email?
“The policy does not explicitly state the app can be used without an email.”
Does it state collection is limited to what is necessary?
“It does not explicitly state that collection is limited to what is necessary.”
Is IP address anonymized or truncated?
“It states server logs record IP addresses but does not mention anonymization.”
Is location tracking explicitly excluded?
“Location tracking is not explicitly excluded.”
Third-Party Protection3/7
Does it explicitly state no selling of data?
“While we do not sell consumer information for monetary consideration...”
Are third-party providers named?
“Third-party service providers are referred to generally but not explicitly named.”
Are providers contractually restricted?
“We have contracts with these companies that require them to protect our information and to comply”
No-targeted-advertising commitment?
“The policy states information is used for online targeting and advertising purposes.”
Is AI/ML data sharing addressed?
“AI/ML data sharing is not addressed explicitly.”
Child-specific sharing restriction?
“ETS will not (and will not permit any third party to) associate individually identifying information”
Cookies/tracking limited or opt-out?
“Cookies and tracking are mentioned, but limited use or opt-outs are not detailed in this text.”
Deletion & Retention0/5
Can users delete their account?
“Account deletion by general users is not explicitly addressed.”
Self-service deletion mechanism?
“No self-service deletion mechanism is mentioned.”
Specific data retention timeline?
“No specific data retention timeline is mentioned.”
Auto-deletion of inactive accounts?
“Auto-deletion of inactive accounts is not mentioned.”
Post-deletion handling described?
“Post-deletion handling of data is not described.”
Advertising2/4
Advertising model explicitly disclosed?
“Advertising identifiers are shared with third parties as part of our online advertising programs.”
Free from third-party advertisements?
“It explicitly shares identifiers with third parties as part of online advertising programs.”
Children excluded from ad targeting?
“research data are not used to target or profile individuals”
Ad-free option available?
“No ad-free option is mentioned.”
What This Means
This app does not provide adequate data transparency for parents. This may mean you cannot easily access your child's data, understand what information is collected, or request deletion of personal information. We recommend considering alternatives that provide better data transparency, or using our template letters to request your data rights be honored.
About this evaluation: Based on automated analysis of Criterion®'s privacy policy using the Common Sense Privacy Program framework. Evaluation covers 35 binary checks across 6 dimensions. Privacy policies can change — this evaluation reflects the most recent version we analyzed.
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- Pricing
- Criterion can be licensed by individuals and institutions through ETS or a distributor. Licensing and hosting options include subscription and submission models, as well as professional services for onboarding, certification, training.
- Platforms
- Web Browser, iPadOS (Apple tablet), Windows (Microsoft), macOS (Apple), Chrome OS (Google)
- Website
- Visit site