
Criterion®
Product by ETS
The Bottom Line
Partially. While Criterion provides immediate automated feedback on lower-level writing mechanics, it cannot replace human evaluation for complex argumentation or voice. Learning science shows prompt feedback improves spelling and grammar correction, but automated scoring algorithms often struggle to evaluate deep semantic meaning and true structural coherence.
Pros
- Delivers immediate corrective feedback on spelling and grammar, which learning science shows is critical for procedural skill acquisition.
- Reduces cognitive load for educators by automating routine mechanical corrections, allowing them to focus on higher-order critique.
- Provides structured planning templates that help students organize their thoughts before drafting.
- Allows multiple revision cycles, reinforcing the iterative nature of the writing process.
Cons
- Relies on automated scoring algorithms that cannot accurately evaluate nuanced argumentation, tone, or creative voice.
- Risks incentivizing students to write formulaic essays designed to satisfy the algorithm rather than authentic audiences.
- Offers limited feedback on deep semantic meaning or logical fallacies within the text.
What Do We Know About Criterion®?
Criterion is effective for drilling basic writing mechanics and grammar, but it cannot teach your child how to construct a deeply reasoned, persuasive argument. Because it relies on automated essay scoring, the platform excels at catching surface-level errors like misplaced commas, spelling mistakes, and repetitive sentence structures. This immediate diagnostic feedback is highly beneficial; learning science demonstrates that prompt correction helps solidify basic procedural skills before errors become ingrained. However, parents and educators must understand the limitations of artificial intelligence in writing instruction. The system evaluates organization and development based on predictable structural markers rather than actual comprehension of the essay's meaning. As a result, your child might receive a high score for a structurally sound but logically flawed essay. You should use Criterion as a drafting assistant rather than a primary writing teacher. It acts as a strict proofreader, cleaning up the mechanics so that when a human teacher reviews the work, they can focus entirely on the quality of the ideas, the strength of the evidence, and the authenticity of the student's voice. The Learning Standard has not yet formally evaluated Criterion, but its underlying technology aligns best with a blended learning approach where human oversight remains central.
How Does Criterion® Work?
Criterion utilizes a mastery-based revision model supported by automated diagnostic feedback. When your child logs into the system, they typically begin by using digital graphic organizers and outlining tools to structure their essay. After submitting a draft, the ETS scoring engine immediately analyzes the text. The platform highlights specific errors categorized into grammar, usage, mechanics, spelling, and organization. Students click on highlighted text to receive an explanation of the error and a prompt to correct it. This creates a tight feedback loop. Instead of waiting days or weeks for a teacher to grade a paper, the student immediately applies corrections, effectively engaging in retrieval practice for grammar rules. Educators monitor this process via a dashboard that tracks the types of errors students make across multiple drafts. The workflow requires students to repeatedly revise and resubmit their work until the mechanical errors are resolved, ensuring they master foundational writing conventions before finalizing the assignment for human review.
Strengths and tradeoffs of Criterion®
Criterion's biggest strength is its capacity for immediate corrective feedback on foundational mechanics, while its biggest weakness is its inability to evaluate authentic meaning and logical nuance. Strengths in skill acquisition: Learning science dictates that immediate feedback is highly effective for correcting factual and procedural errors. By instantly flagging spelling and grammar mistakes, Criterion prevents students from reinforcing bad habits. It effectively forces students to apply corrections in real-time, reducing the cognitive load on human teachers who can then focus their energy on evaluating higher-order thinking skills. Furthermore, the platform encourages an iterative writing process, shifting the focus from a single final draft to continuous revision. Weaknesses in deep learning: Automated scoring systems rely on proxy metrics for good writing, such as transition words and paragraph length. They cannot comprehend meaning. Consequently, students often learn to game the algorithm by writing formulaic, predictable essays that lack voice or genuine insight. The system cannot reliably flag logical fallacies, poor evidence selection, or weak argumentation if the surface-level structure appears correct. Therefore, the tool is only pedagogically sound when paired with rigorous human instruction and review.
Who Might Benefit From Criterion®?
Criterion is best for middle school, high school, and early college students who struggle with writing mechanics and need an automated proofreading step before submitting work to instructors. It serves as an excellent institutional tool for schools looking to standardize the drafting process and alleviate the grading burden on humanities teachers. Because it requires basic typing and formatting skills, it is less suitable for early elementary students. It is highly recommended for blended learning environments where educators use the platform's data to target their classroom instruction on specific, recurring grammar and structural errors.
Data Transparency
Does Not Meet Data Transparency Standard
Criterion® does not meet our data transparency standard. Its privacy policy does not reference COPPA and does not reference FERPA.
8 of 35 checks passed
Evaluated April 2026
View privacy policy →View all 35 checks
Parent Access4/8
Does the policy mention parents specifically?
“Parents and schools may create accounts for children, such as registering them for tests.”
Can parents view their child's data?
“The policy does not mention whether parents can view their child's data.”
Can parents modify their child's data?
“The policy does not mention whether parents can modify their child's data.”
Can parents delete their child's account?
“contact us to have the account deactivated by sending us an email at etsinfo@ets.org”
Is there a dedicated Children's Privacy section?
“Children ETS is committed to handling children’s data appropriately and in compliance with applicable laws.”
Does it reference COPPA compliance?
“The policy mentions applicable children's privacy laws but does not explicitly reference COPPA.”
Does it reference FERPA compliance?
“The policy does not reference FERPA compliance in the provided text.”
Is parental consent required for child accounts?
“The parent or school (acting for the parent) must consent to our processing of the child’s data”
Data Portability0/5
Can users access their personal data?
“The provided text does not mention users' ability to access their personal data.”
Can users download/export their data?
“The provided text does not mention downloading or exporting personal data.”
Is there a self-service data access tool?
“No self-service data access tool is mentioned in the provided text.”
Is a specific data format mentioned for export?
“No specific data format for export is mentioned.”
Is there an API for data access?
“There is no mention of an API for data access.”
Data Minimization1/6
Is data collection itemized?
“The chart below describes the categories of personal information we collect, the sources of that information”
Can the app be used without a real name?
“The policy states it collects 'Your name, previous names and preferred names' with no pseudonymous option mentioned.”
Can the app be used without an email?
“The policy lists email address as collected and does not explicitly state it can be used without one.”
Does it state collection is limited to what is necessary?
“The policy does not explicitly state that collection is limited to only what is necessary.”
Is IP address anonymized or truncated?
“The policy states 'our server logs record your IP address' but does not mention anonymization.”
Is location tracking explicitly excluded?
“Location tracking exclusion is not explicitly mentioned.”
Third-Party Protection2/7
Does it explicitly state no selling of data?
“While we do not sell consumer information for monetary consideration, your information may be also be shared”
Are third-party providers named?
“It lists categories of third parties (e.g., payment processors, auditors) but does not name specific providers.”
Are providers contractually restricted?
“We have contracts with these companies that require them to protect our information and to comply with law.”
No-targeted-advertising commitment?
“The policy explicitly states data is used for 'online targeting and advertising purposes'.”
Is AI/ML data sharing addressed?
“AI/ML data sharing is not explicitly addressed in the text.”
Child-specific sharing restriction?
“There is no explicit blanket restriction on sharing specifically for children mentioned in the text.”
Cookies/tracking limited or opt-out?
“It mentions cookies but does not describe a tracking opt-out in the provided text.”
Deletion & Retention0/5
Can users delete their account?
“General user account deletion rights are not mentioned in this excerpt.”
Self-service deletion mechanism?
“No self-service deletion mechanism is described.”
Specific data retention timeline?
“A specific data retention timeline is not mentioned.”
Auto-deletion of inactive accounts?
“Auto-deletion of inactive accounts is not mentioned.”
Post-deletion handling described?
“Post-deletion handling is not described in the text.”
Advertising1/4
Advertising model explicitly disclosed?
“Advertising identifiers are shared with third parties as part of our online advertising programs.”
Free from third-party advertisements?
“The policy does not claim to be free from third-party advertisements.”
Children excluded from ad targeting?
“The exclusion of children from ad targeting is not explicitly stated.”
Ad-free option available?
“An ad-free option is not mentioned in the policy.”
What This Means
The policy review did not meet our data transparency standard. The checks above show the documented findings and unknowns. A missing statement does not establish how the app handles data in practice.
About this evaluation: Based on automated analysis of Criterion®'s privacy policy using the Common Sense Privacy Program framework. Results describe the policy disclosures we assessed; unknown checks are excluded from scores. Privacy policies can change. This review reflects the version we analyzed and does not determine legal compliance.
Sources and review method
TLS combines product information and editorial analysis to explain how Criterion® works, its tradeoffs, and the questions to ask before choosing it. Product features, an instructional rationale and evidence of learning outcomes are different kinds of information.
Formal Learning Standard assessment: not yet completed. Data Transparency findings are reported separately and do not establish learning effectiveness. Read our methodology.
Frequently Asked Questions About Criterion®
Is Criterion free?
No, Criterion is not free. It is a paid service primarily licensed by schools, districts, and higher education institutions through ETS or authorized distributors. Pricing operates on either a subscription or submission-based model, depending on the scale of deployment. Individual licensing options exist, but parents typically access the platform through their child's school rather than purchasing it directly for home use.
Is Criterion good for elementary students?
No, Criterion is generally not recommended for early elementary students. The platform requires a foundational ability to type, structure paragraphs, and navigate digital interfaces independently. It is highly effective for middle school, high school, and college students who are producing multi-paragraph essays and need targeted, immediate feedback on complex grammar, usage, and organizational structures.
What does Criterion teach?
Criterion teaches the foundational mechanics of writing, specifically grammar, spelling, usage, and basic structural organization. It trains students to recognize and correct surface-level errors through immediate diagnostic feedback. While it claims to support higher-level writing, it functions primarily as a rigorous digital proofreader that forces students into an iterative revision process. This ensures essays are mechanically sound before human evaluation, freeing up teachers to teach actual content.
Is Criterion safe for kids?
Yes, Criterion is safe for kids when used as directed by a school district. As a product of ETS, a major educational assessment organization, the platform complies with standard student data privacy regulations like FERPA. It operates in a closed, instructor-led environment, meaning there are no social networking features, external advertisements, or open internet browsing risks within the application.
Criterion vs Grammarly: Which is better for student writers?
Criterion is better for structured, teacher-led essay drafting, while Grammarly is better for on-the-go, real-time writing assistance across the web. Criterion forces students to stay within a specific essay-writing interface and relies on teachers to set assignments and review data. Grammarly integrates into browsers and word processors, providing immediate line-edits anywhere. Both rely on automated feedback, but Criterion is built specifically for institutional academic assessment.
How does The Learning Standard rate Criterion?
Criterion is currently pending evaluation by The Learning Standard. Our team of experts has not yet conducted a full pedagogical review of the platform's effectiveness. Once officially assessed, it will be comprehensively scored against our strict rubrics for cognitive science alignment, user engagement, and proven efficacy. You can learn more about how we assess educational technology by reviewing our [methodology](/methodology).
Is Criterion® COPPA compliant?
A COPPA reference was not found in the reviewed privacy policy. This does not determine whether the app complies with COPPA. Policy review note: The policy mentions applicable children's privacy laws but does not explicitly reference COPPA.
Is Criterion® FERPA compliant?
A FERPA reference was not found in the reviewed privacy policy. This does not determine whether the app complies with FERPA. Policy review note: The policy does not reference FERPA compliance in the provided text.
Does Criterion® have a children's privacy policy?
The reviewed policy includes a dedicated children's privacy section. Policy review note: Children ETS is committed to handling children’s data appropriately and in compliance with applicable laws.
Does Criterion® sell student data?
The reviewed policy states that the app does not sell data. This is a policy statement; actual data practices were not verified. Policy review note: While we do not sell consumer information for monetary consideration, your information may be also be shared
Can you delete your data from Criterion®?
Account deletion was not documented in the reviewed privacy policy. This does not establish whether deletion is available. Policy review note: General user account deletion rights are not mentioned in this excerpt.
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- Pricing
- Criterion can be licensed by individuals and institutions through ETS or a distributor. Licensing and hosting options include subscription and submission models, as well as professional services for onboarding, certification, training.
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